International Marketing & Creative Consulting
Sydney-based. Globally fluent.
We help businesses communicate with clarity and cultural confidence — across markets, languages and audiences.
What We Do
Most businesses underestimate how much culture shapes communication. A campaign that resonates in Sydney can fall completely flat in Shanghai or London — not because the product is wrong, but because the message isn't speaking the right visual or cultural language. That's the gap we close.
You have a great product. We help you bring it to new markets — with the cultural intelligence, visual communication and strategic clarity to make it land. China, Europe, Latin America and beyond.
Twenty years of senior design and art direction means we understand how brands communicate visually — and how to adapt that communication for different audiences without losing what makes you distinctive.
We adapt your marketing — social, advertising, content — so it works culturally, not just linguistically, in every market you enter. Adapted for how people think, feel and decide in that culture.
About
Born in Portugal, raised in France, eight years living and working across Asia, and 25 years calling Australia home. Four languages spoken. Three continents lived in. That's not a CV — it's a worldview.
As a senior designer and art director for over 20 years, the foundation was built — brand systems, advertising, social content, visual identity. Then at Amway, that experience was applied at genuine scale: leading creative direction for product launches across 24 markets in 22 languages, simultaneously managing social, advertising and content across continents.
Most consultants understand either design or international business. Very few understand both — and fewer still have actually lived in the markets they advise on.
Global Reach
Not just professionally — we've lived, worked and built relationships in these regions over decades. That lived experience is what makes the difference between advice that sounds right and advice that actually works.
How We Work
We talk for 30 minutes. We learn about your business, your goals, and the markets you want to reach. No charge, no commitment.
We give you an honest assessment of your opportunity — what will work, what won't, and what needs to change before you enter a new market.
We develop a clear plan — brand positioning, visual communication, campaign approach — adapted specifically for your target market and audience.
We work through execution with you — reviewing creative, advising on cultural nuance, refining based on real market response.
Get In Touch
Whether you're planning an international expansion, launching a new product, or need someone who can bridge cultures visually and linguistically — we'd love to hear from you.